Thursday, November 23, 2006

Zen SEO: contact

If you simply don't have the patience or the time to do these ten steps yourself we from ZenDesign are able to help you.

ZenDesign Webdevelopment
Contact: Jurgen Kleykamp
Email: info@zendesign.eu
Site: ZenDesign Website
Place: Cairns - QLD - Australia

The Next step is "A New Project"

Step Ten: patience

"Learn the art of patience. Apply discipline to your thoughts when they become anxious over the outcome of a goal. Impatience breeds anxiety, fear, discouragement and failure. Patience creates confidence, decisiveness, and a rational outlook, which eventually leads to success."
- Brian Adams -

Practising Search Engine Optimization and beiing a webdesigner makes it easy to become a practisioner for Patience. The results will come, but when is for the future to show.

Enjoy the 10 steps to higher Ranking and practise patience! You will succeed!

The Next step is "Contact"

Step Nine: linkpartners

The more websites link to your website the more important it becomes.

The more imprtant your website is, the higher your page ranking will be and the higher your page ranking the higher your website will come in the search engien result pages. LinkMetro is good website where you can freely sign up and make your website available to webdesigner around the globe. Pay attention to websites that are not good for your "image" - check requesting website before accepting the linkexchange.

It is better to have 100 quality LinkPartner than a thousand that are not serious about webdesign.

LinkMetro and LinkPartners

The Next step is "Patience"

Step Eight: meta tags

Meta tags provide search engine spiders the right information.

Meta Tags are like the advertising on a shopping window. By this information people know what they can expect in your shop - or in our case - on our website. Be very precise with your meta tag and only provide information that is accurate and true. If you decide to cheat, you are only cheating yourself for your visitors will leave if they cannot find the information.

Meta tag Generator

The Next step is "LinkPartners"

Step Seven: seo

SEO (Search Engine Optimization) is the magic behind the succes on the web.

If you can obey the rules and guidelines provided by the search engines (Google Guidelines) and practise patience, you are on the way to the top.

To get your website on the first search engine result page you need to be very persistent and patience. Many technigues that work today will work against you tomorrow. Therefor it is a specialty alone for people who love to play with SEO. It takes time, effort and lots of imagination.

If your website is ready for visitors than adding your url to Google and Yahoo is a great start: Google Add Url Yahoo Add Url

The Next step is "Meta Tags"

Step Six: css

Web Developers move onto CSS for better search engine results.

Cascading Style Sheets (CSS) give a lot benefits to webdesigner:

  1. It makes the website load faster than HTML websites.
  2. CSS requires less coding to provide the same layout as HTML
  3. Search Engines loves CSS for it's clean layout.
  4. It's more accessible by numerous handheld devices.

If you are a webdesigner and want to learn everything about CSS there are many websites on the web that provide you with useful information.

w3.org-W3 Schools-CSSPlay

The Next step is "SEO"

Step Five: design

More than 80% of all visitors leave your website within a minute.

So in this very important minute you must do three magical things:

  1. Load quickly
  2. Show beauty
  3. Provide the right information

If you can provide this service to your potential client, they will take you serious and look further! And that's what we want!

After realising keeping the visitor for more than a minute we must provide a website that is easy to navigate and information easy to find. The keyword in this case if easy does IT!

The Next step is "CSS"

Step Four: domain

"What is in a domainname?"
- Shakespeare -
Let it contain a very important keyword!

Next to your company name as a domainname it is very useful to use the most important keyword in your domain.

For example: There are many massage therapists around the world and many of them are using massage in their domainname. To make a real difference you can combine keywords.

So you are a Massage therapist from Cairns - MassageInCairns.com
In this case you have 2 very important keywords in your domain.

The Next step is "Design"

Step Three: keywords

What are the keywords we are going to use? On what keywords do we want to be found? How many competitors do we find on our keywords?

Which keyword should get visitors to our site? (Keyword: Car - 1.300.000.000 sites or Tulips - 9.040.000). It makes a big different what keywords we are going to use. The more sites advertise with the keywords you want to use, the more unlikely it is you will reach the top results on search engines. We can practise patience and wait for the results to happen OR we can pay for these specific keywords. (Organic SEO)

The Next step is "Domain"

Step Two: research

Doing research about our clients and their behaviour is the next important step we should take.

Google is very useful in finding answers to question and doing research. Find out what goes on in the mind of your future clients. What they like and dislike.

The Next step is "Keywords"

Step One: zen

Before starting the new project we step back to the basic.

What do we want to achieve? Who are our competitors and what did they do right and wrong? What should we do to show that our product is better?

After answering all these questions and more we get a good and clear picture of what to do.

The Next step is "Research"

Saturday, October 14, 2006

Can you find IT?

Every moment, every single second there is a new website launched on the world wide web. The internet is starting to grow beyond what could be imagined. To let other internet users find your website and it's information is therefor a real challenge. You can pay a lot of money to companies that will make your website be shown at the top of the search engine result pages... but, you can do it yourself much cheaper. There is a real beauty in finding out HowTo do it... how to make your website come above water!

Begin with simple the meta tags of every page... only provide relevant information in the metatags. That is it! Not too many keywords - for an overdose will decrease the value of the other keywords. Just right is allright!

Than take every page as if it is a whole other website and therefor you pay attention to the details of it much better and precise. The alt tags of images are of great value... give the precise names and give the search engines a picture they are looking for. So if you are showing a beautiful woman with blonde hair on your page - put in your alt tag "Beautiful blonde hair woman". In this way you are making the value of your images work for your website.

Enough for today! it's time for dinner!

Cheers,
Jurgen Kleykamp